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Successful companies know that there is great value in building strong professional relationships with customers. It is easier and less expensive to retain current customers than it is to find new ones. Companies that recognize the need to work harder in offering good customer service are the ones that will ultimately succeed.
In its most basic form, customer service is knowing and meeting your customers’ needs. But having customers who are simply satisfied is no longer enough. You want your customers to feel loyalty to your business. That is what will keep them from even thinking of trying something else and keep them coming back to you. Building customer loyalty takes time, commitment, and hard work. But most of all, it requires building a personal relationship between you, your staff, and the customer. When your customers know that you care about them as individuals their sense of loyalty to you will grow.
Creating a culture that is customer service oriented takes commitment from both managerial staff and employees. Customers expect the same level of service from every business they patronize, so it is important to implement a uniform customer service policy and train your employees to abide by that policy. No matter what, though, management is responsible for setting the tone for the company. If management doesn’t really care about customer service it will show, and that attitude will transfer to employees.
Follow these simple steps, and you will be on your way to fostering a customer serviced-oriented culture at your company:
Cascado, Debra C. “Creating a Customer Service Culture.” Medscape Business of Medicine. 24 April 2000. < http://www.medscape.com>.
Allen, John. “Creating a service-oriented company takes commitment.” Houston Business Journal. 10 April, 2009. <http://houston.bizjournals.com>.
In our e-commerce-driven world, it is easier than ever before to telecommute or start a home-based business. While many people enjoy the benefits of running a business or working from home – flexibility, less stress, healthier lifestyle, more work-life balance – there are some drawbacks as well. These can include distractions from other family members, isolation, and negative perceptions by others, including the impression that you lack a professional business image. Also, many people do not feel comfortable giving out their home address or phone number, or having clients come to their homes for meetings, and the local Starbucks isn’t always the best option or atmosphere in which to do business.
Perimeter Park Executive Center offers affordable, flexible business solutions tailored to the specific needs and budget of the home-based business owner or telecommuter. For as little as $150 per month, our Virtual Office Programs can give your business:
Call us at 615-781-4200 or email us today to set up a tour and find out how we can help you grow your business.
Social media marketing is becoming increasingly important in today’s world. Business use of Facebook, Twitter, Pinterest, Foursquare, and other social media sites has grown exponentially in the past year, and will only continue to grow as more people turn to smartphones and tablets for their computing needs. If your business isn’t taking advantage of this new platform to increase your marketing reach, you are missing out on a huge INEXPENSIVE opportunity.
Continue reading “Starting a Social Media Marketing Campaign”